Commercial Opportunities for Boomers?

Once you start looking for something, you begin to see it everywhere. That explains why lately I walk around with dollar signs in my eyes! Older generations are more active than they used to be; transportation and assistance groups make it possible to maintain independence into one's eighth and ninth decades (and beyond!) .

As I go about my daily activities, I am surprised to see that very few businesses have made even the slightest accomodation for their older customers. Front entrances are cluttered or hard to find; printed materials are hard to read (made worse by careless choices of light-colored ink, small letters, dark backgrounds); store layouts often funnel their less-agile patrons smack into the whirl of harried customers coming and going, shepherding children, grabbing carts (not naming any names, K--ger!).

Toledo-area publishers (with a few exceptions) have begun to shrink their pages and micro-size the content in order to fit, thereby rendering their products less useful to the very people who still appreciate newsprint and subscriptions: the loyal older reader. It seems to me that many small changes could be made to improve the customer experience, especially in industries that claim to face extinction because the times have changed.

Could a consultant make money advising businesses how to adapt their products and practices to fit the needs of their aging customer base? After all, a business that caters to "the elderly" will be drawing on an enormous population of boomers, for decades into the future. Is this an area where boomers could begin to request some improvements, recognizing that there's money to be made?