Monday, June 23, 2008

Northwest Ohio Boomers Speak Up!

Recently, Mature Living News published the results of a survey of northwest Ohio "Boomers" the monthly newspaper conducted

What's top-of-mind for this active generation?
  • Health and Wellness
  • Reinventing Self
  • Entertainment and Travel

Thank you to the MLN staff for giving the Boomers Resource Network permission to post those the total results of the survey, here:

1. AGE GROUPS: 43 to 49-15% 50 to 56-36% 57 to 63-58%
2. GENDER: Male 21% Female 88%
3. MARITAL STATUS: Married 48% Divorced 34% Single 15% Widowed 6%
4. RETIREMENT PLANS: Travel 24%,Volunteer 10%, Work 12%
5. NAME FOR AGE GROUP: Boomers 38%, Seniors 11%, Middle Age 14% Others-Oldie but Goodie, Ill Prepared, Jr. Citizen.
6. OWN COMPUTER:Yes 91%, No 20%
7. INTERNET ACCESS: Yes 76%, No 20% How often? Daily 32%, 4x a Week 16%
Internet uses- Email 19%, Business 13%, Pay Bills 6%, Research 19%, School 2%, News 7%
8. CELL PHONE: Yes 87%, No 18% In addition to home phone:Yes 76% No 8%
9. RADIO AND TV STATIONS: Highest- K-100, 2nd -93.5. Tied- 105.5 & 101.5. Highest- Channel 13, 2nd- Channel 11
10. FAVORITE TWO TV SHOWS: CSI, Greys Anatomy
11. ENTERTAINMENT/RECREATION TOP 3: Movies, Travel and Eating Out
12. TOP SPENDING HABITS IN ORDER: Eating Out 82%, Shopping 47%, Travel 44%, Entertainment 42%, Golf 16%
13. READING MATERIAL: Self Help 19%, Newspaper 12%, Health 11%, Christian 13%, Novels 17%, Cooking 10%, Spiritual 9%, Biographies 8%, Inspirational 5%
14. EXERCISE REGIMENT: Yes 63%, No 57%. Belong to a Gym? 35% Yes, 65% No
15. WEIGHT CONCERN?: 87% Yes, 19% No
16. CONSCIOUS EATING HABITS: 99% Yes, 1% No
17. TAKE MEDICATION: 74% Yes, 26% No
18. DO YOU TAKE SUPPLEMENTS?: 74% Yes, 26% No
19. ADDITIONAL ALTERNATIVE THERAPIES: Chiropractor 27%, Massage 28%, Acupuncture 11%, Yoga 12%, Tai Chi 4%,
Bio Feedback 3%. Plus: Meditation, Rolfing and Energy Medicine
20. TRANSPORTATION: 93% Car or SUV, 6% Bus, Bike 1%
21. SERVICES: Errand Services 8%, Benefits 32%, Financial Planning 37%, Disability Insurance 22%, Life 43%, Long Term 23%, HMO/ Health Plan 45%
22. SPENDING LEISURE TIME: Movies 79%, Casinos 25%, Crafts 27%, Theatre 28%, Concerts 43%, Traveling 69%, Museums 27%,
Computers 34%, Gardening 44%, Grandkids 50%, Sports 29%, TV 49%, Reading 64%, Golf 8%, Organized Clubs 9%, Educational Classes 22%, Volunteering 24% Plus: Exercise
23. RESIDENCE: Apartment 28%, Condo 1%, House 70%, Mobile Home 1%
24. HOW ARE YOU COMPARED TO YOUR GRANDPARENTS?: Top Answer-Spend more time with Grandchildren
25. RAISING GRANDCHILDREN: Yes 2%, No 98%
26. CHILDREN LIVING AT HOME: Yes 26%, No 74%. No Parents Living- 16%, Parents Living- Independent 39%, Need Assistance 20%, Nursing Home 9%
27. ORGANIZATIONS TO HELP BOOMERS GENERATION:AARP 20%, Health 8%, Social Activities 7%, Library 4%, Financial Planning 10%
28. GREATEST CHALLENGE IN LIFE: Financial 42%, Health 25%
29. SERVICES TO MEET NEEDS: Exercise & Health 27%, Socializing 10% Plus: Housing, Social Security, Financial Planning, Home Maintenance, Travel, Cost of Living.

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