Saturday, May 31, 2008

What Boomer Women Want

Last year the National Association of Baby Boomer Women, http://www.nabbw.com/, invited women to participate in a survey, asking them what they wanted. Following are the top 10 things, not neccessarily listed in the order of importance:


  1. Love

  2. Peace and safety

  3. A world where truth is the highest value, particularly from our leaders

  4. Financial security (51% of boomer women are single)

  5. Travel

  6. Government sponsored benefits available if needed

  7. Affordable quality health care

  8. Participate in our own health care

  9. Realistic portrayal of our generation in media, movies, ads, etc.

  10. Fashion world recognize that we still want to feel and look pretty

What is important to you?

Posted by Louise Kahle at 5:36 AM

1 comments:

Anonymous said...

I'd love to know more about the background of the women surveyed because I don't believe this was a sample of "Boomer Women" across the board. Does the same hold true for Latino women or African-Americans or are they not a part of NABBW.

May 31, 2008 6:42 AM

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